The Context
ToothBank preserves the stem cells found in teeth (cells a child would lose anyway) for potential future health use. When new ownership took over, they needed a website that matched the credibility of the science: a seamless, professional, and scalable platform supporting the company's mission of empowering individuals to invest in stem cell storage. As lead web designer and digital strategist, I owned the redesign end to end, from strategic planning through launch.
The Goals
- Streamline the customer experience. An intuitive checkout where users select subscription plans, pay initial fees, and sign legal agreements effortlessly.
- Integrate e-commerce and legal tools. Recurring payments plus DocuSign integration for subscription management and legal compliance.
- Align branding and messaging. A clean, trustworthy presence that reflects the cutting-edge nature of ToothBank's services.
- Ensure scalability and usability. Mobile-friendly, SEO-optimized, and ready to grow alongside the business.
The Build
I chose Squarespace for its robust e-commerce functionality and clean integration with Stripe, PayPal, and DocuSign, keeping the build polished and professional while staying maintainable for the client after handoff.
- Foundation. Selected and customized a template that complements the brand's scientific, professional aesthetic, and set up the e-commerce tooling for subscriptions and one-time payments.
- Core experience. Built the Home, About, Services, Pricing, FAQ, and Contact pages; implemented monthly and annual plans with a one-time initial fee; and integrated DocuSign so legal signing happens seamlessly during checkout.
- Testing and optimization. Ran user-journey tests to refine navigation, checkout, and document signing; optimized across desktop and mobile; and applied SEO best practices for visibility.
- Launch. Finalized content, launched under the custom domain, and equipped the client with training and resources to manage subscriptions and site updates independently.
Page wireframes from planning: Home, Pricing (annual plan highlighted), and an expandable FAQ. (Recreated for this case study.)
The landing page design, top to bottom: hero, pricing, education sections, and testimonials.
The Outcome
Customers can now subscribe to ToothBank's services in one seamless transaction, with plan selection, payment, and legal agreements included. The platform is built to scale with expanded offerings and increased traffic, and the professional branding builds trust with prospective clients while establishing credibility in a market where trust is everything.
This project combined technical expertise with creative problem-solving: thoughtful design in service of a company bringing science and technology together, and it laid the foundation for ToothBank's long-term growth.
The redesigned site is live. See it at toothbank.com.